Our channels guarantee this DHPC communication is dealt with fast and efficiently
Find out why our customer called on us for fast, efficient transmission of a warning about the risk of medication errors.
Our channels guarantee this DHPC communication is dealt with fast and efficiently
Find out why our customer called on us for fast, efficient transmission of a warning about the risk of medication errors.
When introducing a new formula for a speciality, our customer wanted to inform pharmacists efficiently, in consultation with the European Medicines Agency (EMA) and the Belgian Federal Agency for Medicines and Health Products (FAMHP), about a potential risk of medication errors to ensure patient safety.
Fast, focused and forceful
The company contacted us, and within 48 hours our Advertising channels provided:
- publication of the online announcement on MyAPB,
- a Flash newsletter to our database of 13,111 addressees,
- inclusion in the following edition of Korte Berichten/Nouvelles Brèves for maximum coverage.
We sent our customer an objective KPI report within the month, listing the open rate, CTR and reach. In a mere two days, we informed all pharmacists so that they could take the risk into account when dispensing the speciality to patients.
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