Advertising
Your message where it matters, with targeted advertising. Our powerful channels help you reach all the pharmacies in Belgium and Luxembourg quickly and efficiently.
Reach all the pharmacists in Belgium and Luxembourg with targeted pharmaceutical advertising
Our powerful channels, from the leading professional journal Korte Berichten to digital platforms such as apb.be, MyAPB and newsletters, guarantee maximum visibility for your message. Whether you’re thinking in terms of a product launch, a Direct Healthcare Professional announcement, an awareness campaign or a commercial promotion, you will achieve your communication goals quickly and efficiently with us.
Number 1 in the pharmacy
Offline and online visibility
Unique position in the pharmacy world
Reliable channels for professional information
Specialised press
Korte Berichten: the essential professional journal for pharmacists and their teams. Every month, we bring together the latest information about the profession, practical experiences and useful tools in a clear magazine that is available both digitally and on paper. With a print run of 5,260 copies (in Dutch and French), we cover all the hospital and community pharmacies in Belgium and Luxembourg, as well as many pharmaceutical professionals. Choose from a range of advertising formats: branded content, a traditional message or an eye-catching insert. Advertising in Korte Berichten guarantees maximum visibility.
Website
Display your message at the heart of pharmacists’ digital world. The multifunctional platform MyAPB is consulted every day for tools, services and the latest professional information. Opt for an eye-catching advertising banner or a message from your company in the “Mededelingen van de Firma’s” category. For extra impact, choose a pinned message: it will be displayed on the homepage at the top of the category for one week and in a prominent place in the newsletter. These online formats are ideal to make an impact fast. They are the perfect supplement to an announcement in Korte Berichten. Our weekly newsletter APBnews also generates extra traffic and extends your coverage.
Newsletters
Your message is published online where pharmacists are sure to notice it. Every two weeks, we reissue all the published messages in a targeted newsletter, Mededelingen van de Firma’s, and send it to more than 13,000 contacts in the pharmacy world. Six weeks later, you receive an impact report from us with the measurable results of your message. The pinned message gets a prominent place, guaranteeing attention from every pharmacist.
Have you got an urgent and important message to get across? When speed is crucial, a newsflash is the fastest and most efficient solution. We send your message directly to all the Mededelingen van de Firma’s subscribers within 48 hours.
Campaign
Launch your health campaign in tandem with pharmacists: they are the most highly trusted partners, in contact with almost half a million people every day. Get your message seen with an online announcement and a banner on MyAPB. We will also place your advertisement in the campaign spot at the top of the Mededelingen van de Firma’s newsletter and add educational material to Phil Connect for maximum impact.