What if experiencing your product itsef was the most powerful way to drive adoption ?
New in our Advertising range : Prime spot with Sample !
We're expanding our Advertising offering with a new, high-impact format: Prime spot with sample. This exclusive option allows you to include a product sample directly in Les Nouvelles Brèves magazine – turning communication into real-life experience. By integrating a sample into the magazine, pharmacists don't just read about your product: they experience it first-hand.
Why choose the Prime Spot with a Sample ?
Because it goes far beyond traditional advertising. The Prime spot with Sample transforms a simple reading moment into a true product experience. While a printed message informs, a sample creates engagement. It sparks interest, builds trust, and ensures the message is remembered long-term. Pharmacists no longer simply read a promise; they test it, understand it, and truly make it their own.
What does the Prime spot with Sample includes ?
- A loose insert, printed double‑sided with your product presentation, placed inside the magazine for maximum visibility.
- A product sample, attached to the insert immediately.
- The Prime spot of the month: the only advertising space on the envelope in which Les Nouvelles Brèves is delivered to pharmacists, allowing you to promote the product (and its sample) featured inside.
The right message, at the right time
By promoting your product when it is most relevant, you maximise both impact and credibility. For example:
- Promoting sun protection during the summer months,
- Highlighting a hand repair cream in winter,
- Introducing eye drops as the pollen season approaches.
This ensures pharmacists test your in a meaningful, real-world context, at a time when it is most useful.
The result: a genuine product experience, more engaging and more effective than traditional advertising.
Would you like learn more about Prime Spot ? Our team is ready to help.